What do sex, surveys and marketing have in common?
Cosmopolitan magazine.
You can learn a lot from Cosmo whether you find their content engaging or trashy.
First, they are appealing to one of the three mega-niches (money, sex, and staying alive). That alone means they are appealing to us in an area where we have a strong, in-built emotional drive.
…the three mega-niches (money, sex, and staying alive)
The last time I was checking out their web site, I came across something that caused me to sit back and say, “That’s just marketing genius.” What I saw was the second thing you can learn about marketing from Cosmo… [CLICK TO READ MORE…]
Want to build your email list faster? In this video, you’ll learn how you can use Google Website Optimizer to increase your email opt-in rate quickly by running simple split tests.
In this video, you’ll learn how I increased my opt-in rate by 119% over my existing setup (that means I’m building my list over twice as fast). Watch this. Then use it.
If you are a small business, email marketing is a very effective way to increase sales, so I’d encourage you to make it happen if you haven’t already.
P.S. If you want to get on my email list, click on the picture of me in the sidebar and you’ll also get a sneak peak inside my home video studio that you can easily copy for your business.
Have any questions or better ideas? Leave a comment.
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Here’s the “behind the scenes” story…
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Get your customers to pay you more money for your products by increasing the perceived value.
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When I heard Eben Pagan say we needed to focus on 3 critical tasks to build our online businesses, I thought to myself, “Yep. I already knew that.”
But…
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