The Glamour of Sex, Surveys and Marketing

by Jason on August 18, 2010

What do sex, surveys and marketing have in common?

Cosmopolitan magazine.

You can learn a lot from Cosmo whether you find their content engaging or trashy.

First, they are appealing to one of the three mega-niches (money, sex, and staying alive). That alone means they are appealing to us in an area where we have a strong, in-built emotional drive.

…the three mega-niches (money, sex, and staying alive)

The last time I was checking out their web site, I came across something that caused me to sit back and say, “That’s just marketing genius.” What I saw was the second thing you can learn about marketing from Cosmo…
[CLICK TO READ MORE…]

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Want to build your email list faster? In this video, you’ll learn how you can use Google Website Optimizer to increase your email opt-in rate quickly by running simple split tests.

In this video, you’ll learn how I increased my opt-in rate by 119% over my existing setup (that means I’m building my list over twice as fast). Watch this. Then use it.

If you are a small business, email marketing is a very effective way to increase sales, so I’d encourage you to make it happen if you haven’t already.

P.S. If you want to get on my email list, click on the picture of me in the sidebar and you’ll also get a sneak peak inside my home video studio that you can easily copy for your business.

Have any questions or better ideas? Leave a comment.

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30 Days of Marketing Solutions Update

July 4, 2010

You may be wondering what happened to the 30 Days of Marketing Solutions where I’ve been answering your online marketing questions with a daily video.
Here’s the “behind the scenes” story…
You may have noticed that I looked pretty rough in a number of the videos (…some of my friends kindly asked me, “How is it that [...]

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Read the full article →

3 Simple Steps to Charge More Money for Your Information Products

June 28, 2010

What’s the easiest way to make more money online?
Get your customers to pay you more money for your products by increasing the perceived value.
In today’s video, you are going to learn a simple 3 step system you can start using right now to get your customers to gladly pay you more money for your information [...]

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The 3 Critical Tasks In Your Online Business (…And How to Make Yourself Do Them)

June 27, 2010

When I heard Eben Pagan say we needed to focus on 3 critical tasks to build our online businesses, I thought to myself, “Yep. I already knew that.”
But…
Despite knowing what I should be doing, I wasn’t doing all of them (and I knew it). What about you? Are there things [...]

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