About

I’m a life-long “Mechanic” in the sense that I have always had an urge to improve existing systems.

I have a tendency to jump in and help when I see how someone is doing something and realize there is a better way to get the job done with less work in less time.

I grew up taking things apart to see how they worked.

Around the house, I was always inventing better ways to do daily tasks, better systems of organization or ways to automate what needed to be done.

The drive to always improve things may explain why I’m into photography, marketing and golf – no matter how good you get, there is always room for improvement.

The drive to always improve things may explain why I’m into photography, marketing and golf…

In college I earned a degree in chemical engineering (not so much because I loved the degree, but I loved solving problems and chemical engineering problems are about as tough as they come… in fact, if my memory serves me correctly, out of 114 starting freshmen, only 12 graduated).

While I was in college I went to work for Home Depot to pay my way and I invented all kinds of systems for them – including an inverted sprinkler system that eliminated the need for an employee to water the plants in the garden department every day and a scheduling system to improve morale (sales skyrocketed as a result… turns out employees treat customers the same way their employer treats them).

Home Depot fast tracked me into management, but I left when I ran into a corporate wall of “That’s not the way we do things around here…”

After leaving Home Depot, I decided to work with a little company called Intel Corporation (chances are the computer your using is running on one of their chips). They needed someone to help design and start-up a parts cleaning facility and I really liked the idea of creating a lot of systems from scratch and I knew I would be able to save them a lot of money.

After saving Intel Corporation a whole pile of money with some innovative systems I setup to clean their semiconductor parts in-house, I moved on to commercial real estate.

While in commercial real estate I was able to lease and sell some rough properties with a little creative marketing. While there, I “discovered” online marketing.

I really liked the idea of creating a lot of systems from scratch and I knew I would be able to save them a lot of money.

As you might have guessed, this “discovery” happened while I was improving the marketing systems and the administrative processes. I probably should have spent more time cold-calling, but I couldn’t help but do things like reduce the time it took to use our transaction, invoicing and billing system from 4.5 hours to 20 minutes.

I eventually took a personality test called “Wealth Dynamics” that really clarified why I have always been so compelled to work on systems and to invent new ways of doing things.

Turns out I’m what Wealth Dynamics calls a “Mechanic” with strong “Creator” traits.

Sam Walton (Wal-Mart), Ray Kroc (McDonald’s) and Jeff Bezos (Amazon) are “Mechanics” and you can really see how they took a decent model and scaled it and made it more efficient.

Traditionally, “Mechanics” are not good at starting things but they are good at finishing them – I’m a bit of an exception because I’m also a strong “Creator” and “Creators” are good at starting things.

Here’s a short video on Wealth Dynamics…

Formula 1 race cars have a lot of parts, but the engine is what really matters. Your marketing systems are like the engine in that racecar…

While in commercial real estate, I noticed I was generating almost all my business through a mixture of referrals, online and direct marketing. That led me to marketing online, information marketing, and recently, the Wealth Dynamics system. Along the journey, I discovered that I just love helping people avoid the landmines in their path to building an online business.

And that my friend is what led me to step into the role I’ve been doing all along without even realizing it – I’m the “Marketing Systems Mechanic.”

That’s just a very compact way to say, “I can look at how you currently attract prospects and turn them into customers and I can help you systematize the process, make it scalable, and generally improve the heck out of it.”

Another way to look at it is to think of F1 racing. Formula 1 race cars have a lot of parts, but the engine is what really matters. Your marketing systems are like the engine in that race car…

Is your engine tuned up and running as well as it should?

If your marketing needs a tune-up, learn more about how I can help tune-up your marketing systems.